About the Media Charter :
This charter has been developed by the WFA Media Committee. Its aim is to state advertisersí principles and objectives relating to media as a vehicle for marketing communications
• It is intended to be used as a guide on the subject for advertisers
• It is hoped it will establish best practice in markets around the world
Advertisers seek to create and promote a framework and environment within which they can increase the effectiveness and efficiency of media as vehicles for marketing communication.